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Quarterly Medical Manager's Forum - 03/09/16
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Quarterly Medical Manager's Forum - 03/09/16

When: 03/09/2016
11:30 AM
Where: St. Alphonsus Regional Medical Center
1055 N Curtis Rd
Boise, Idaho  83706
United States
Contact: Nicole Brown

Online registration is closed.
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 Topic: The Power of Brand

- What is a brand?

- Importance of Brand

- How consumers think about branding

- Branding vs. Marketing

- Mixed Branding and Pure Branding Scenarios

- Current Trends

- Practices



Travis Dryden and Brian Cottier from SOVRN

SOVRN is a Boise-based design-build creative consulting firm that specializes in brand engagement. For almost a decade we have been helping companies by adding extra horsepower to internal marketing and executive teams. 

We call what we do Communication Architecture - a structural approach to truly integrated brand communications. We are regarded for helping people develop brand positioning and identity, marketing strategies, tactics and assets, as well as investor and channel development plans and resources. We are fluent in a wide range of industries and we feel we have the broadest business experience and strongest acumen of any local marketing or advertising firm, regardless of size or structure.

Our expertise:

– Brand & Channel Strategies

– Visual Design for Print & Digital Mediums

– Technical Development

– Video Production & Motion Graphics

– Social Media Planning & Content Development

SOVRN Founder and Partner Brian Cottier is a Creative Director and Designer with nearly 20 years of experience creating brand identities, designing product and service campaigns and developing emerging design talent.

SOVRN Principal Travis Dryden is a Brand Strategist and Content Director with over 20 years of experience in all aspects of marketing communications, specializing in planning and implementation of launches, new market entries, mergers and growth initiatives.

If you plan to join this educational event via webinar, please print the registration "Thank You" page at the end of the registration process for instructions and links on how to join the webinar. Please email us at if you have any questions.  

Contact Us

Idaho Medical Group Management Association

P.O. Box 7674 Boise, ID 83707


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